A new indie beauty brand we’re loving

We attended the Indie Beauty Expo last week in NYC to check out all of the new beauty players on the block. Not only were the products amazing, but each brand has an inspiring backstory – either a charitable cause or an uplifting mission.

My favorite brand was Pinch of Colour, a line of waterless products (lipsticks and a highlighter) with some serious color pay off. The brand was created to conserve water and to support sustainability, and part of their proceeds will be donated to related charities. We’re complete product junkies, and we especially love products with a cause. 

I purchased their Matte Velvet Waterless Lip Colour in Poppy – a fiery coral-red - and I can tell you it certainly won’t be my last purchase from this brand. Because the formulations aren't diluted with water, they're highly saturated with pigment. A single application lasts for HOURS and your lips feel silky-smooth the entire time. 

It’s also pretty forgiving when it comes to applying – it’s easy to control which is super helpful when working with rich pigments. It's safe to say - I'm obsessed!

Check them out on Instagram at @pinchofcolourofficial.
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OK, I’ve gotta go now…I need to go buy the rest of their line! Welp!